WhatsApp Workflow Trigger: Click-to-WhatsApp Ads & Facebook Page CTA

Turn ad clicks into instant conversations. A new workflow trigger now fires the moment a prospect messages you through a Click-to-WhatsApp Ad or a Facebook Page Call-to-Action button, letting you automate replies, assign leads, and launch follow-ups the second high-intent users reach out.

What’s New

Click-to-WhatsApp Ads / Page CTA Trigger

Start any workflow the instant a customer taps an ad or Page button and sends a WhatsApp message.

Filter by Ad or Post

Narrow automation to a specific Ad ID, Post ID, or URL for granular control.

Free Entry-Point Conversations

Respond within 24 hours and unlock a free 72-hour messaging window—no template fees, unlimited sends.

Why It Matters

Instant Lead Engagement – Strike while interest is hottest and boost ad ROI.

Cost-Efficient Messaging – Enjoy 72-hour free entry-point sessions when you reply in time.

Seamless Follow-Up – Route, tag, or nurture leads automatically instead of relying on manual outreach.

How to Set It Up

Automation → Add New Trigger → Click-to-WhatsApp Ads

(Optional) Add filters: Ad/Post ID or URL.

Save, then add the actions you want—send a message, assign a pipeline stage, fire a webhook, etc.

Free Entry-Point Conversation Rules

Opens when:

A user taps your ad or Page CTA on Android/iOS and messages you.

You respond within 24 hours.

Duration: 72 hours from your first delivered reply.

Cost: All messages (templates and free-form) are free inside that window.

Other conversations close automatically until the 72 hours expire.

Quick FAQ

What counts as a trigger event?

Any WhatsApp message initiated from a Click-to-WhatsApp Ad or Facebook Page CTA on mobile.

What if I reply after 24 hours?

No free session opens; you must use a paid template to re-engage.

Can I mix template and non-template messages?

Yes. Free-form is allowed while the 24-hour customer-service window is open; otherwise use templates.

How are charges handled?

Inside the 72-hour free entry-point conversation, no messaging fees apply. Outside that window, normal WhatsApp conversation pricing resumes.

Automate your ad responses today—convert clicks into conversations without delay or extra cost.